In regulated industries, there are policies and procedures in many, if not all, areas and departments that are put in place to protect the firm and its constituents. To ensure that the rules and regulations set forth by the governing bodies are followed, it’s important to extend your firm’s policies and procedures to social media. This will allow your company to compete in this ever advancing technologically social world and take advantage of the exponential reach of social media.
One of the key components in complying with regulations should include employee training. This will ensure that your policies and procedures are well-communicated and understood. All employees need to be aware of the do’s and dont’s when posting on Twitter, Facebook, LinkedIn, or any other social media platform.
Employee training in regulated industries
While there’s no denying that employee training is important in regulated industries, how your firm decides to proceed with training can be very difficult and can have varying outcomes and results. Some individually train employees, instructing them on the correct usage of social media, and hope that they will follow these rules without guidance and will do so without making mistakes. But of course, that’s a lot to ask of both the management team and your company’s employees.
You may ask: is restricting social media interactions entirely an option? As one can imagine, restricting social media use can have adverse effects. Not only is the company’s online reach and accessibility limited, but it’s also equally, if not more difficult, to monitor the posts being sent out despite the limitations-as we all know, people will continue to use social media, rules or not.
Leverage a technology platform
The best option to ensure that your firm is establishing a strong online presence while complying with the regulatory agencies’ guidelines is to train employees and leverage a technology platform to govern the rules. To manage these regulatory concerns it would be helpful to have an automated system that can monitor posts outgoing from the company as well as third-party content that is posted on any of the brand’s social media pages.
Use software to ease compliant worries and eliminate manual monitoring
Software, like Social Smart, does exactly that. By allowing a firm’s management team to outline their policies and procedures and letting the program do the rest, Social Smart works with companies on an individual basis to ensure social media compliance. With Social Smart’s own platform, brands and their employees are able to post on multiple accounts on Twitter, Facebook, and LinkedIn, without fear of non-compliant online communication thanks to a built in program that can catch any “blacklisted” words or phrases and prevent the post from going live. The approval of these posts can be done both automatically and/or manually, whichever is more convenient for your brand. Social Smart also allows the user to edit the unapproved post for re-approval which ensures that the otherwise useful content is shared. With Social Smart, your firm can establish a strong online presence and remain compliant effectively and efficiently. Gone are the days of manual monitoring and hours of employee training.
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