Forward thinking companies have embraced social media to stay in touch with their savvy fans. But as the use of social media expands and with the amount of money poured into corporate branding, how does a company protect itself from costly user mistakes and compliance issues? A company’s social feed can quickly turn from boasting to damage control, when the wrong message is released to the wrong audience. Here are a few blunders…
American Red Cross - Employee Gloria Huang released a sobering tweet to 270,00 ARC followers by mistake - “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…when we drink we do it right #gettngslizzerd.”
Sony - Employee Kevin Butler released PS3 jailbreak codes from the official Sony account when he “believed” the code were actually a reference to the game battleship - “Lemme guess… you sank my Battleship? RT @exiva: 46 DC EA D3 17 FE 45 D8 09 23 EB 97 E4 95 64 10 D4 CD B2 C2 Come at me, @TheKevinButler”
VodafoneUK - An employee in the customer service dept. posts a homophobic tweet on Vodaphone’s official twitter page to over 70,000 followers – (I will not re-post this content)
Corporations need to protect their investment with a proactive compliance tool to:
- Protect against intentional or unintentional negative content.
- Interact with the major social networks from a single interface
- Route content through the appropriate approval process for your specific situation.
- Enable highly regulated companies to leverage social media in a compliant fashion.
Join our Social Media Protection, Archiving and Compliance Webinar
June 10th 2013 at 11am eastern as we look at the state of social media marketplace and how to protect your company and brand from social media disaster. Sign-up here